From Concept to Graphics, Transforming the Transient into the Timeless

A Key Visual Proposal for the National Day in Taiwan

Through our membership of Taoyuan Design Cool, we received an invitation from the Taoyuan City Government to enter a competition to design key visual elements to promote and celebrate National Day in Taiwan. According to the conditions set by the Taoyuan City Government, our design team came up with the key visual concept of "Rising Beyond: Setting Sail for the Future from Taoyuan.”

We believe that Taoyuan is a city filled with opportunity. During the economic boom, many people from all different backgrounds chose to come to Taoyuan to pursue their dreams. Now, Taoyuan serves as Taiwan's gateway, it marks the beginning of journeys for those leaving Taiwan, while simultaneously being the starting point for migrant workers who come to Taiwan to seek opportunities and make a life for themselves in Taiwan. Although Taiwan has a modern history of over a hundred years, Taoyuan continues to be the starting point for people's dreams and a place where they can build their dreams securely.

The playful and chalk-like typography symbolizes that Taoyuan is like a lively and energetic youth, full of opportunities and dreams waiting to be realised. "Rising Beyond" signifies the idea of breaking limits and striving to create a better future. The visual representation of the design is meant to resemble sunlight just before noon, radiating vitality and enthusiasm. The primary colour elements for this visual are taken from the national flag, (blue sky, white sun, and red ground). However, there are slight colour adjustments to maintain a vibrant and lively image, incorporating blue skies, white clouds, the sun, the earth, and the traces of planes flying across the sky. The visual is presented in a style reminiscent of paper cutting and picture books to highlight Taoyuan's playful, pure, and friendly aspects.

Planning and Production of the Key Visual

For the National Day activities, we envisioned a series of promotional gifts, including transportation cards, mugs, T-shirts, tote bags, baseball caps, and other souvenirs. However, due to time constraints, the Department of Youth Affairs of Taoyuan reduced the scope of the project and commissioned us to create and implement a range of banners and flags to promote and celebrate the National Day events.

• Extended Visual Elements Plan
  For the National Day events, we envisioned a series of souvenirs, including the creation of a one-day transportation card, allowing the public to enjoy a fun and commemorative day trip on National Day in Taoyuan.

• Key Visual Content Adjustment

  Due to the time constraints of the event, we adjusted the content of the key visual as per the Department of Youth Affairs of Taoyuan’s requirements and managed to complete the subsequent materials within a short timeframe.

• Application of the Key Visual Concept for the Events

  We completed the production and installation of the visual elements on and around the Department of Youth Affairs’ building. We considered the future use of the visual elements due to the short duration of the events.

Transforming the Transient into the Timeless

Sustainable Canvas Tote Bag

Acorn Worldwide Solutions is committed to promoting sustainable design, aiming for every product we create to be compatible with the circular economy. Considering the environmental concerns related to canvas materials, we began contemplating what could be a possible use for the marketing materials beyond just waste when we received the commission. After internal discussions, we chose to transform the canvas banners into tote bags.

Due to the large colour blocks in our primary design, we came up with a bag design that minimises unnecessary complications during the subsequent product manufacturing process. This approach not only carries forward the eco-friendly, durable, and practical characteristics of canvas but also addresses the environmental issues associated with using canvas in advertising materials.

We hope that the introduction of sustainable canvas tote bags can help to minimise the environmental impacts of using canvas in advertising campaigns, turning the once brief messages into another kind of carrier that travels and lives alongside people.

The sustainable canvas tote bags are made of PVC canvas fabric, which boasts characteristics like durability, and water, dirt, and mould resistance which makes it capable of enduring a wide variety of weather conditions. We have used red and white colour blocks to create a simple yet distinctive design.

The use of orange-red and white colour blocks as dividers in the design provides a minimalistic yet vibrant style, suitable for any occasion. The orange-red symbolises passion and vitality, while white represents purity and simplicity. The combination of these two colours enriches the visual appeal of the bag.

Additionally, the tote bag is of moderate size, accommodating A4 documents and daily essentials with ease. It's easy to carry and features an interior zipper pocket for smaller items, providing practicality and organisation. It is not only fashionable but also functional, serving as an indispensable accessory for daily life.